The Livestock Marketing Competition will be held June 15th at 6:30 pm @ Extension. As a reminder if you are looking to compete for Exhibitor of the Year Livestock Marketing makes up 20% of the point totals.
If you can not attend the in person competitions you have two options: schedule a zoom presentation time with Jerry BEFORE June 15th
OR
Submit the social media or print advertisement sections via email to wilcenski@wisc.edu BEFORE June 15th. Follow up questions for this section will be done via Zoom or phone.
Livestock Marketing Competition
The Livestock Marketing Competition gives youth real world experience in marketing their livestock project to prospective buyers. Youth can select from: Presentation, Social Media, Advertising or may enter in multiple categories.
Presentation: Youth can choose to do a presentation in one of three areas:
1) Livestock Genetics- Youth choose one animal to market to potential buyers. This can include embryos and semen. The focus is on the phenotype and genotype of your animal. Pedigrees and EPDs can be utilized during the presentation. A powerpoint, projected video or still image is required to showcase your animal.
2) Market Animal- Youth choose one animal to market to potential buyers. The focus is the carcass and finished product of your animal. Ultrasound data can be utilized during the presentation. A powerpoint, projected video or still image is required to showcase your animal.
3) Livestock Products- Youth may choose to market ANY product related to the project species of their choice. The products can be made by the youth or general products. For example a presentation can be on lamb meat- either specific to the youth or marketing the lamb industry.
Presentations : Seniors need to be a minimum of 4 minutes long, with a maximum of 6 minutes. Intermediate 3 to 5 minutes. Juniors 2 to four minutes. Points will be deducted at ½ point per judge for each 10 seconds over and under the allowed time span. Following the conclusion of the presentation the youth will be allowed up to 3 minutes to answer questions from the judges. Judges will not interrupt the presentation to ask questions. All questions will be asked at the conclusion of the presentation.
Up to five points will be deducted for dependence on notes for Seniors. Up to five bonus points will be given to Junior and Intermediates who do not depend on notes.
Social Media: Content required to enter this contest includes:
1) Instagram post promoting a product related to the livestock industry or Jefferson County 4-H Livestock Events
Product Example: Sullivan Supply has sent you a Swag Bag with new promotional products to use on your animal. You want to show your appreciation by mentioning them on social media in a creative way while also reviewing/promoting the new products.
Event Example: The Livestock Committee is hosting Project Learning Days and has tasked you with promoting it to increase the number of youth in attendance. You want to thoroughly explain the details of the event while also encouraging others to attend.
2) A Facebook post showcasing either how showing livestock has impacted you, why you love showing livestock, or how you became involved in the livestock industry.
Example: Sharing the story of your first livestock show and how you have become more involved in the industry.
Social media posts can be text posts, advertisements, reels, photos, videos, etc. It is up to the participant to decide which format to use. Social Media posts are screen grabbed, and submitted to wilcenski@wisc.edu
Advertisement: Youth can choose to do a print advertisement in one of three areas:
1) Livestock Genetics- Youth choose one animal to market to potential buyers. This can include embryos and semen. The focus is on the phenotype and genotype of your animal. Pedigrees and EPDs should be utilized.
2) Market Animal- Youth choose one animal to market to potential buyers. The focus is the carcass and finished product of your animal. Ultrasound data can be utilized.
3) Livestock Products- Youth may choose to market ANY product related to the project species of their choice. The products can be made by the youth or general products. For example an advertisement can be on freezer beef- either specific to the youth or marketing the beef industry.
Advertisements must be in the form of a trifold OR a full page advertisement. Advertisements are submitted to wilcenski@wisc.edu